LAZYBOY:
Long Live The Lazy

REBRAND + MARKETING CAMPAIGN

La-Z-Boy is a furniture company known for it’s comfortable recliners. As their target markets expanded, their product line followed suit, becoming known as leaders in comfort.

As the market becomes increasingly saturated with options, La-Z-Boy needed a way to stand out. Rebranding under the anthem of deserving lazy time on comfortable furniture, the new platform moves an older and trusted brand into the modern era.