LAZYBOY:
Long Live The Lazy

REBRAND + MARKETING CAMPAIGN

HOW DID WE DO?

42% increase in site traffic YoY

600M+ impressions

25%+ increase in sales YoY

People found La-Z-Boy 12.9% more authentic than they did before

La-Z-Boy is a furniture company known for it’s comfortable recliners. As their target markets expanded, their product line followed suit, becoming known as leaders in comfort.

As the market becomes increasingly saturated with options, La-Z-Boy needed a way to stand out. Rebranding under the anthem of deserving lazy time on comfortable furniture, the new platform moves an older and trusted brand into the modern era.

AWARDS

The Webbys: Advertising, Media & PR - Brand Strategy, Honoree
The LA Addys: Integrated Consumer Campaign, Silver
The LA Addys: TV Advertising Campaign, Silver