OAKLEY:
Ski + Snowboard

COLLECTION DESIGN + COLLABORATION

As leaders of performance optics, Oakley plays a key role in the Snow industry. They strive to protect the quest for personal progression and individual expression. Consumers in the “Freestyle” market value protection, style, and self expression, who strives to progress in their skills and to change the way their segment is presented. All Mountain consumers also value protection, but they also value comfort and versatility, and they strive for the perfect run. 

The snow industry has experienced a surge in multiple consumer segments driven by trends, various lifestyles, and the evolution of product testing. Goggles and helmets are an ideal opportunity to appeal to the unique personas through the diversity of the design.