CEDARS-SINAI:
Guerin Children's Campaign

MARKETING CAMPAIGN PITCH

Cedars-Sinai, a hospital group located in Los Angeles and the surrounding cities, opened a new hospital specifically for children. The new 23,000 sq ft center features state of the art equipment and specialized staff to help kids get better.

As Cedars-Sinai is a recognized and established brand, the additional location should match similar collateral. Due to the highly specialized nature of this hospital, pieces should market it similarly. The care Cedars-Sinai has for helping children heal should come across in every segment of the campaign.