AMAZON KIDS+:
App Campaign

MARKETING CAMPAIGN PITCH

Amazon Kids+ is a monthly digital subscription that has everything a kid could want to interact with. Designed for kids ages 3-12, Amazon Kids+ has everything from Disney shows to educational games. Included with the subscription are parental controls so parents can monitor what their child interacts with.

For a kid-centered product that requires adult purchasing, the announcement campaign should offer compelling reasons for a parent to purchase another subscription service. The content should match the exploration and creativity options kids can interact with inside of the subscription.