CALOPS:
Brand Activation

MONTHLY BRAND UPKEEP

HOW DID WE DO? 

Surpassed enrollment goals by 7% 

20,000+ leads generated 

3M social impressions in 2024

Illustrated asset library of 50+ icons

California Online Public Schools (CalOPS)  is an online school option for K-12th grade students in California. With over 20 years of experience and serving students across 6 regionally-divided tuition-free schools, CalOPS is committed to providing the highest quality education with the most curriculum flexibility. 

To be able to reach all current students, parents, and even future prospects across the state, a lot of different pieces of collateral were needed. Between organic and paid social media, event design and promotional flyers, even SWAG and teacher-specific items, their brand was captured across it all.